E-commerce Implementation

KRIK KRAK’s mission is to raise awareness, educate, entertain and celebrate cultural heritage and diversity through creative arts and media.

Mervyn is a creative communicator who works in both performance and visual arts as well as in marketing communications. He writes and directs for the theatre and film. His design and photographic work take in exhibitions, branding and publishing.

1/1 The Client

MERVYN IS THE AUTHOR OF ‘I CAN’T BREATHE’ – an astonishing literary and visual reflection on the murder of George Floyd and the historical context for the systemic pattern of racism that defines our world. In 2020 Mervyn won a Pioneer Award for his film version of the same title.

1/2 The Challenge

1/3 The Solution

Removing the variable of time would reduce cost and thereby achieve scalability and so, we proposed building automated platform that would give subscription based access to his lifestyle programs through drip content. So we proposed a strategy for a cross-platform app development that would serve both Android and Apple users. Through this app, Dr. Chidi’s customized lifestyle plans would be made available to users. While the free version of the app would disseminate exclusive content by the doctor and a generic lifestyle wellness program, the paid version would have customized lifestyle plans focused on reversing the 9 chronic lifestyle diseases based on the users’ age and demographics.

1/4 The Results

This platform would address a two-fold agenda, where Dr. Chidi’s lifestyle medicine becomes accessible 24×7 at a much more affordable rate, and the doctor’s passion to share this life-saving message to a worldwide client base gets a powerful outlet.